A live show. About the people who keep the buildings standing.

Sponsor a show on the Roofing Authority Network. A live authority franchise for commercial roofing. Illustrated here with The Tie-In, produced by Division 7 Roofing.

Scroll
Introducing

THE TIE-IN

By Division 7 Roofing. A weekly live broadcast about the American roofing trade.

A new kind of show for the American roofing trade. The first of its kind.
Every week, in sixty minutes, The Tie-In puts the people, the product, the install, and the proof on the same screen. Not a podcast about roofing. A broadcast about the trade — built to set the standard, not chase one. This is the ground floor of a new category, and the founding seats are filling.
Anchored by your brand. Your name enters the show at the frame level — on the desk, in the wipe, on the credit, in the feed. Not an ad. A permanent thread through every episode.
The People·The Product·The Install·The Proof
Produced by Division 7 Roofing
Anchored by
Pilot Season·Galena, Ohio·60 minutes · Weekly
Division 7 yard at dawn, Galena, Ohio
The World

Built from the yard in Galena, Ohio.

The American roofing trade has its own country. Division 7 is broadcasting from the middle of it.

Division 7 · Galena, OH · HQ
The Cast·Recurring

Meet the rest of the room.

Four recurring voices that ride every episode alongside the anchor chair. Not co-hosts. The room. Field truth, business pressure, the push for what's next, and the frame that lets a guest land.

Recurring · 01 · Contractor Desk
Contractor Voice
Hector Martinez
Forty years on the roof. Every point anchored to a real job, a real year, a real failure or fix. On-screen: Real roofers solve problems. The rest make excuses.
Recurring · 02 · Business Desk
Business Voice
Randy Dawson
The foreman who climbed into ownership. P&L, bonding, maintenance economics. Real numbers, not vague ones. On-screen: I didn't leave the roof. The roof just stopped being the only job.
Recurring · 03 · Innovation Desk
Innovation Voice
Michelle Vance
Twelve years in specification. New inspection tech, new data tools, new methods. Hector's built-in counterweight and primary sparring partner. On-screen: I don't need the room to agree with me. I need the room to be honest.
Recurring · 04 · Guest Desk
Guest Experience Voice
Blair Sutton
The broadcast professional who makes a guest's first five minutes count. No industry credential. No rivalry stake. The connective tissue that sets up the other three to land.
Control room, master control desk with three monitors above
Roof TalkWatch on YouTube → Roofers DeskWatch on YouTube → Above the LineWatch on YouTube →
The Room·Three Segments · One Show

Live. On the record. Sixty minutes.

Three franchises inside the show, each with its own tempo. Roof Talk sets the guest. Roofers Desk brings the field. Above the Line lands the human beat. Click any monitor to watch on YouTube.

Division 7 × · Master Control
Division 7 crew member shaking hands with a building owner on a finished white roof at sunset
The Proof

The work the show is actually about.

Real rooftops. Real crews. Real installs. Captured in real light and brought back into the broadcast.

Division 7 · Field Capture · Ohio
The Final Frame

For the people who keep the buildings standing.

Division 7 × · The Tie-In
On the Air·What the Sponsor Gets · Part 1

Anchored by your brand. Every minute on air.

Five sponsor moments built into every sixty-minute broadcast. Not stapled on. Engineered in.

Anchor desk read with sponsor product card and co-brand wall
01 · Desk Read
The Anchor Read
Host speaks the sponsor mid-segment. Product in frame. Co-brand wall behind.
Segment Three transition graphic: The Install, presented by the sponsor
02 · Segment Three
The Transition
The wipe between segments. Presented by your brand. Frame-frozen authority.
Brand-integrated B-roll of the sponsor product on a roof at golden hour
03 · B-Roll
The Product, In Hand
Your product on a real roof. Real crew. Real install. No staging.
Closing card: This was The Tie-In, anchored by the sponsor
04 · Closer
The Closing Card
This was The Tie-In. Anchored by your brand. The last sponsor frame.
End-credit logo lockup: Division 7, The Tie-In, the sponsor
05 · End Credit
The Lockup
Division 7 · The Tie-In · your brand. The signature on every episode.
In the Feed·What the Sponsor Gets · Part 2

Anchored by your brand. Every week.

The broadcast ends. The week begins. Ten recurring assets pushed into the LinkedIn feed every cycle. The sponsor is named, marked, and credited on every one.

Anchored by
01
The Operator Cut
60-sec hero clip. Sponsor plate front and back.
Weekly · Tue
02
The Receipt
Carousel: one stat, one product moment, one Seventh Story lesson.
Weekly · Wed
03
The Quote Card
Sharpest line from the guest, with portrait and sponsor co-mark.
Per episode
04
Michelle's Industry Drop
45-second industry beat. Sponsor plate front and back.
Weekly · Wed
05
Sponsor-Tagged Seventh Story
Quarterly Seventh Story tied to a real sponsor project. Not an ad.
Quarterly
06
The Pre-Show Teaser
15-20 second teaser from upcoming-episode b-roll. Drives live audience.
Weekly · -1d
07
The Sponsor LinkedIn Pack
Ready-to-post asset pack delivered to the sponsor every week.
Weekly · Fri
08
The Anchor Reel
90-sec cinematic season reel. LinkedIn-ready and sales-deck usable.
Quarterly
09
The Op-Ed Drop
Long-form essay under a rotating host byline. In partnership with the sponsor.
Monthly
10
The Comment Pin
The sponsor gets the first pinned comment under every show post. Operator voice.
Every post
The Title Sponsor Package
Arc 03
$5,999/ month
  • On air5 sponsor moments in every broadcast
  • In the feed10 recurring assets pushed weekly
  • On the recordAnchor named, every episode, all season
The Full Sponsor Menu

One show.Six ways to sponsor it.

Every product below is built on the same show. What changes is the mechanic — how deep, how often, and how the sponsor's brand shows up on air and in the feed. Pick the one that fits the marketing job you're doing.

01 · Flagship Current Tier
Title Sponsor
The whole show. Every scene. Every episode. Every Arc. The anchor tier of the network.
$5,999/mo Arc · 12 Weeks
You're here
02 · Segment Authority
Roof Talk
The main event. Thirty minutes with one operator, on the record, every week. Hosted by Blair Sutton.
$4,999/mo 4 Weeks
Open the proposal →
03 · Segment Urgency
Roofers Desk
The news desk. Ten minutes on what actually moved in the trade. Hosted by Hector and Randy.
$3,500/mo 4 Weeks
Open the proposal →
04 · Segment Legacy
Above the Line
The recognition segment. Five minutes honoring the people who raise the trade. Hosted by Michelle and Blair.
$3,000/mo 4 Weeks
Open the proposal →
05 · Always-On Ubiquity
The Heartbeat
Five bumpers plus five nuggets every episode. Ten branded moments a show. Forty a month. The pulse of the show.
$2,500/mo Every Show
Open the proposal →
06 · Content Arc Upgrade Path
Branded Story Arcs
Not a sponsorship. A branded content production. Four cinematic stories in one 30-day arc. Six format archetypes.
$7,500/mo 30-Day Arc
Open the proposal →
The Two Conversation Layers
$1,500 each · $2,800 as a pair with The Loop · Runs with your sponsorship
07 · Speak Conversation Layer
The Signal
Puts your brand, your executives, and your company page directly into your buyers’ feeds, comments, and DMs — in your voice, targeted at named decision-makers, with 15% of the sponsorship reinvested as paid distribution.
$1,500/mo Broadcasts
Open the proposal →
08 · Listen Intelligence Layer
The Listening Post
Monitors LinkedIn, trade press, YouTube, and forums for conversations about your brand and category — then drafts responses in your voice for approval, and routes the best insights into the show as segment ideas.
$1,500/mo Receives
Open the proposal →
→
The Loop Weekly signals from The Listening Post sharpen The Signal’s paid targeting. Cold intent → warm intent, built from your live sponsorship.
←
The Year

Twelve arcs. Forty-eight episodes. One founding season.

This is not an established show with an audience to rent. It is a new category in the trade, and you get in at the front. Arc 01 and Arc 02 are locked — the first sponsors are already in the chair. The seat at Arc 03 is open. You are not buying reach. You are starting the conversation, and putting your name on the season that built it.

Arc 01 · Locked
Arc 02 · Locked
Arc 03 · Open
Arc 04
Arc 05
Arc 06
Arc 07
Arc 08
Arc 09
Arc 10
Arc 11
Arc 12
Reply to explore a show sponsorship on RAN
Division 7 Roofing
Sponsor a Show · Roofing Authority Network · The Tie-In illustrated · A Division 7 Production · Anchored by your brand · Galena, Ohio