Division 7 A Division 7 Production
Sponsor Seat · Open
Roof Talk · With Blair Sutton

Front row of the trade.

Your brand, right there.
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The Main Event

The half-hour the trade will actually stop for.

Every week on The Tie-In, one operator sits down with the host and voice of the American roofing trade, Blair Sutton, for a thirty-minute conversation. One key figure. One key topic. One story that lands on the record for the entire industry.

This is not a segment. It is the feature. The half-hour a contractor plays in the truck. The clip a manufacturer forwards to a customer. The story a code authority sends to their peers. Every episode, one name the trade already knows or is about to.

Sponsoring Roof Talk bonds your brand to that story. Named at the top by Blair. Credited in the frame the whole way through. Tied to the guest, tied to the moment, tied to the network of operators who watch it, share it, and quote it for the next seven days.

The Main Event · 30 Minutes · Every Thursday · 9am ET
What the Sponsor Gets

Named at the top.Tagged everywhere after.

The Roof Talk sponsor sits inside the conversation on air and inside the week of storytelling that follows. Named at the top. Tied to the guest. Credited to the network. Not stapled on. Engineered in.

On Air · Every Episode
  • 01
    Blair's Sponsor Read
    She opens Roof Talk with your brand named on the record. First voice, first frame.
    Show Open
  • 02
    The Roof Talk Bumper
    Title-card graphic reads: Roof Talk · Presented by your brand. Frame-frozen authority.
    Title Card
  • 03
    The Guest Card Co-Brand
    Your logo sits on the lower-third alongside every guest's name and title.
    Guest Intro
  • 04
    The Sign-Off
    Blair closes with your name on the record. Last frame of the conversation before the show turns.
    Show Close
In the Feed · Every Week
  • 05
    The Roof Talk Cutdown
    Thirty-minute conversation cut to a 60-second hero clip. Your brand plated front and back.
    Weekly · Tue
  • 06
    This Week's Guest Card
    Portrait card of the incoming guest, framed by Blair. Presented by your brand.
    Per Episode
  • 07
    The Pre-Show Teaser
    15-20 second teaser of the incoming guest. Your plate front and back.
    Weekly · -1d
  • 08
    The Comment Pin
    Your brand gets the first pinned comment under every Roof Talk post. Operator voice.
    Every Post
The Two Conversation Layers
$1,500 each · $2,800 as a pair with The Loop · Runs with your sponsorship
07 · Speak Conversation Layer
The Signal
Puts your brand, executives, and company page into your buyers’ feeds, comments, and DMs — in your voice, with 15% of your sponsorship reinvested as paid distribution.
Add The Signal →
08 · Listen Intelligence Layer
The Listening Post
Monitors what the market is saying about your brand and category, drafts responses in your voice, and routes the best insights back into the show as segment ideas.
Add The Listening Post →
→
The Loop Weekly signals from The Listening Post sharpen The Signal’s paid targeting. Cold intent → warm intent, built from your live sponsorship.
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Four weeks. Four stories. One sponsor named at the top.
The Roof Talk Sponsorship
One seat. Four weeks.
$4,999/ month
ArcArc 03 · 4 Weeks
What sits inside
Sponsor Read Bumper Guest Card Sign-Off Cutdown Guest Card Post Pre-Show Teaser Comment Pin
Take the Roof Talk seat →
Blair Sutton · Host