Division 7 A Division 7 Production Sponsor Seat · Open
The Listening Post · The Intelligence Layer on Your Sponsorship

Your sponsorship talks.

The Listening Post tells you when to listen back.
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The Other Half of the Conversation

Your buyers are already talking about you. Most sponsors never find out.

Right now, on LinkedIn, in trade forums, in the YouTube comments under your competitors' videos, on industry Substacks — people are talking about your brand, your category, your competitors, and the pain points your product solves. Most sponsors have no idea. The ones who do find out three weeks late, from a screenshot in a Slack thread.

The Listening Post is the intelligence layer we bolt onto your sponsorship for the full length of your run. We monitor the surfaces your buyers are actually posting on — daily. We surface the conversations worth acting on. We draft the response in your voice, you approve it in a queue, we publish. And when we hear something the whole industry is asking, that becomes a segment on the show itself.

This is the other half of the conversation. The Signal broadcasts. The Listening Post receives. Same $1,500/month price. Same runs-with-your-sponsorship duration. Add either. Add both for $2,800/month and get a full two-way conversation layer bolted onto your sponsorship.

When both are running, The Loop connects them. What we hear on the Listening Post — the buyers who are engaging, the topics your category is asking about, the accounts leaning into the conversation — auto-updates The Signal's targeting every week. Your paid distribution stops going to a static list and starts going to the buyers who lit up this week. Cold intent becomes warm intent, built from your own live sponsorship, not bought from a data broker.

Three lenses below — same product, three ways it pays back. Pick the one that matters most to you.

Daily Monitoring · Weekly Signals · Drafted Responses · Editorial Feedback Loop
Three Lenses · One Product

Same intelligence.Three ways it pays back.

The Listening Post is one integrated intelligence layer that runs alongside your sponsorship. Every buyer weights the return differently. Below is what each lens looks like in practice — the product doesn’t change, only which outcome lands hardest for your business.

01Reach
Know what the market is saying about you
Most sponsors buy airtime. The Listening Post buys awareness.
Every day, we monitor LinkedIn posts, trade press, YouTube comments, competitor pages, and industry forums for mentions of your brand, your category, your competitors, and the buying signals your product responds to. You get a weekly digest of what the market is actually saying — not vanity metrics, but the conversations your buyers are having when they think you’re not listening.
  • Daily monitoring across LinkedIn, trade press, YouTube, forums, and Substack
  • Named tracking of your brand, competitors, category, and buying-signal keywords
  • Weekly digest of the 5–10 conversations worth acting on — not a firehose
  • Monthly market-heat report on where your category is trending
You can’t answer a conversation you never hear. The Listening Post makes sure you hear it.
02Pipeline
Answer every conversation worth answering
Hearing it is half. Answering it is the other half.
For every conversation the radar surfaces, our team drafts a response in your voice — comment, DM, or share-with-take. You review it in a lightweight approval queue, click approve, edit, or skip. We publish it. Every response ties back to your sponsorship, which is why buyers open it in the first place. Same voice as The Signal. Same executives. Same company page. All coordinated.
  • Every flagged conversation drafted as a response in your voice — no blank pages, no meetings
  • Lightweight approval queue: approve, edit, or skip in seconds
  • Comments, DMs, and share-with-take responses — published across your executive profiles and company page
  • Weekly reporting on responses shipped, conversations continued, meetings booked from inbound
Every unanswered mention is a warm buyer you handed to a competitor.
03Authority
Turn what you hear into what airs
Most listening tools give you a dashboard. The Listening Post gives you a segment.
The best insights don’t stay in a weekly report — they become the show. A question your buyers keep asking becomes a Roof Talk segment. A competitor blunder your category is dunking on becomes a Deep Dive. A trend the trade is starting to name becomes a Story Arc. Your sponsorship stops being a broadcast you buy and starts being a broadcast you help shape — because you’re the one who heard the conversation first.
  • Signals from your listening layer routed directly to the show’s editorial team
  • Segment ideas built from what your buyers are actually asking — named credit to your brand
  • First look at trending category conversations before your competitors see them
  • Monthly report on which listening signals made it on air and how they performed
Every other sponsor pays to be on the show. You get to help decide what airs.
How The Loop Works

Two products.One weekly rhythm.

Kicks in only when both products are running. Every week, what The Listening Post hears sharpens where The Signal spends. Not a dashboard. Not a report. An operational rhythm you can set your watch to.

01 Listen
The Listening Post surfaces the buyers lighting up
Every day we monitor LinkedIn, trade press, YouTube, forums, and Substack for engagement with your brand, competitors, category, and buying-signal keywords. The output is a weekly digest of the specific accounts and titles leaning into the conversation right now.
  • Daily cross-platform monitoring
  • Named account and title tracking
  • Weekly signal digest, ranked by intent
Mon–SunMonitored daily
Weekly →
02 The Loop
The signal routing engine
The connective tissue. Every Thursday, the digest is routed into three destinations: The Signal’s Sales Nav target list, the show’s editorial pipeline, and your weekly report. What the market said on Monday becomes what you target, what you air, and what you review — all in the same week.
  • Target list update: warm accounts pushed to Sales Nav
  • Editorial routing: segment ideas queued for the show
  • Weekly report: what was heard, sharpened, and shipped
ThursdaySignal digest routed
Weekly →
03 Speak
The Signal retargets to the warm accounts
By Friday, your executives are commenting on the posts of the buyers who lit up. Your paid distribution is retargeted to the accounts flagged this week. Your DMs go out warm, referencing the specific conversation the buyer was already having. Cold intent becomes warm intent, week after week.
  • Paid distribution retargeted to the week’s warm accounts
  • Executive comments and DMs published in your voice
  • Weekly reporting on responses earned and meetings booked
FridayTargeting live
Only when both are running The Loop requires both The Signal and The Listening Post active on the same sponsorship. $1,500/mo each · $2,800/mo bundled with The Loop.
Your sponsorship on air. Your intelligence everywhere else. One Listening Post.
The Listening Post
One sponsorship. Every conversation heard.
$1,500/ month
AttachAny Tie-In Sponsorship
DurationRuns With Your Sponsorship
What sits inside
Brand + Category Radar Competitor Monitoring Daily Cross-Platform Scan Weekly Signal Digest Drafted Responses · In Your Voice Approval Queue Editorial Feedback Loop to the Show The Loop · Weekly Signals to The Signal Monthly Market-Heat Report
Add The Listening Post →
Runs With Your Sponsorship · Everything Heard · Everything Answered
Also Available · The Other Half + The Loop
Add The Signal and everything you hear becomes somewhere to speak.
The Loop is the shared intelligence layer between the two products. What we hear on the Listening Post feeds directly into The Signal’s paid distribution targeting — so the executives and company page show up in the feeds of the buyers who lit up this week, not a static list. Warm intent built from your own live sponsorship.
$1,500/mo each · $2,800/mo bundled with The Loop · Runs with your sponsorship
Open The Signal →