Division 7 A Division 7 Production Sponsor Seat · Open
The Signal · The Conversation Layer on Your Sponsorship

Your sponsorship runs the show.

The Signal runs the conversation.
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Beyond the Broadcast

A sponsorship you can't hold a conversation inside is just a logo.

What a sponsorship buys you: airtime, reads, a plate, a mention. What that gets you: awareness. What it doesn't get you: a conversation with the person who actually signs the contract. That gap is what The Signal closes.

The Signal is the layer we bolt onto your sponsorship for the full length of your run. We take your brand, the executives behind it, and your company page — and we put them into active conversation with the buyers you're trying to reach. In the comments under your industry's posts. In the DMs of the decision-makers you name. On the feed of the audience your sponsorship is already reaching.

And we don't leave any of it to organic hope. Fifteen percent of every sponsor dollar is committed back into paid distribution — so your executives and company page land in your named buyers' feeds by design, not by algorithm.

Add The Listening Post and that paid distribution stops being cold. The Loop — the shared intelligence layer between the two products — feeds what the Listening Post hears each week (who's engaging, who's asking, who's leaning in) directly into the Signal's targeting. Your $900 in paid distribution stops going to a static list. It goes to the buyers who lit up this week.

The show is the credibility engine. The Signal is what turns that credibility into pipeline, positioning, and relationships that don't end when the episode does. Three lenses below — same product, three ways it pays back. Pick the one that matters most to you.

The Paid Distribution Commitment 15% of sponsorship price · committed to paid distribution
Title Sponsor$5,999→$900/mo paid
Branded Story Arcs$7,500→$1,125/mo paid
Roof Talk$4,999→$750/mo paid
Roofers Desk$3,500→$525/mo paid
Above the Line$3,000→$450/mo paid
The Heartbeat$2,500→$375/mo paid
On Air · In Feed · In Comments · In DMs · For the Full Run
Three Lenses · One Product

Same integration.Three ways it pays back.

The Signal is one integrated layer that runs alongside your sponsorship. Every buyer weights the return differently. Below is what each lens looks like in practice — the product doesn’t change, only which outcome lands hardest for your business.

01Reach
Show up where your buyers actually are
A logo waits for eyeballs. The Signal walks into the room.
Your buyers don’t sit and watch commercials. They scroll their feed, read what people they trust are posting, and drop into the comments. The Signal puts your executives and your company page right there — posting, replying, and reacting under the content your buyers are already reading. Every day your sponsorship is live.
  • Presence in the feeds and comment threads your buyers actually live in
  • Executive profiles and a company page your buyers start to recognize by name
  • Your voice showing up next to the voices your buyers already trust
  • Weekly reporting on reach among the specific buyers you want
A logo needs the buyer to look up. The Signal is already in their feed.
02Pipeline
Talk to your buyers, by name
A sponsorship reaches a category. The Signal reaches a person.
We build a named target list of the buyers you actually want — the specific people at the specific companies who sign the contracts. Then we get your executives into their world: commenting on their posts, sending warm DMs that reference your sponsorship, connecting one at a time. The show is the reason they open the message. The conversation is what turns it into a meeting.
  • A named buyer list built to your criteria — titles, companies, geography
  • Your executives commenting on your buyers’ posts, in your voice, every week
  • Warm DMs and named connection requests that lead with your sponsorship
  • 15% of your sponsorship reinvested as paid distribution — guaranteed impressions, retargeted weekly by The Loop when The Listening Post is running
  • Weekly reporting on conversations opened, replies earned, meetings booked
Sponsorships build awareness. Conversations by name close deals.
03Authority
Become the voice your buyers recognize
A logo builds recall. The Signal builds relationships.
Authority isn’t what you publish — it’s who the market recognizes when your name shows up. The Signal makes your executives the ones your buyers keep seeing: in their comment threads, in their DMs, on the posts they respect. By the time you’re in a sales conversation, your buyer already knows the voice on the other side of the table.
  • Executives your buyers recognize by name because they’ve been in the conversation for months
  • Comment and DM presence that reads as a voice in the trade, not a vendor pitch
  • Warmer meetings, faster deal cycles, and stickier retention that follow real relationships
  • Weekly reporting on relationship depth with your named buyers
Competitors can match your sponsorship spend. They can’t match a buyer who already knows your name.
How The Loop Works

Two products.One weekly rhythm.

Kicks in only when both products are running. Every week, what The Listening Post hears sharpens where The Signal spends. Not a dashboard. Not a report. An operational rhythm you can set your watch to.

01 Listen
The Listening Post surfaces the buyers lighting up
Every day we monitor LinkedIn, trade press, YouTube, forums, and Substack for engagement with your brand, competitors, category, and buying-signal keywords. The output is a weekly digest of the specific accounts and titles leaning into the conversation right now.
  • Daily cross-platform monitoring
  • Named account and title tracking
  • Weekly signal digest, ranked by intent
Mon–SunMonitored daily
Weekly →
02 The Loop
The signal routing engine
The connective tissue. Every Thursday, the digest is routed into three destinations: The Signal’s Sales Nav target list, the show’s editorial pipeline, and your weekly report. What the market said on Monday becomes what you target, what you air, and what you review — all in the same week.
  • Target list update: warm accounts pushed to Sales Nav
  • Editorial routing: segment ideas queued for the show
  • Weekly report: what was heard, sharpened, and shipped
ThursdaySignal digest routed
Weekly →
03 Speak
The Signal retargets to the warm accounts
By Friday, your executives are commenting on the posts of the buyers who lit up. Your paid distribution is retargeted to the accounts flagged this week. Your DMs go out warm, referencing the specific conversation the buyer was already having. Cold intent becomes warm intent, week after week.
  • Paid distribution retargeted to the week’s warm accounts
  • Executive comments and DMs published in your voice
  • Weekly reporting on responses earned and meetings booked
FridayTargeting live
Only when both are running The Loop requires both The Signal and The Listening Post active on the same sponsorship. $1,500/mo each · $2,800/mo bundled with The Loop.
Your sponsorship on air. Your conversation everywhere else. One integrated Signal.
The Signal
One sponsorship. Every conversation.
$1,500/ month
AttachAny Tie-In Sponsorship
DurationRuns With Your Sponsorship
What sits inside
Voice Capture Executive Profile Build Company Page Rebuild Weekly Publishing Comment Engagement Named DM Outreach Sales Navigator Targeting 15% Paid Distribution Commitment The Loop · Warm Retarget from Listening Post Weekly Reporting
Add The Signal →
Runs With Your Sponsorship · In Your Voice
Also Available · The Other Half + The Loop
Add The Listening Post and the Signal gets smarter every week.
The Loop is the shared intelligence layer between the two products. What the Listening Post hears — who’s engaging, what’s trending, which accounts are leaning in — auto-updates the Signal’s paid targeting every week. Cold intent becomes warm intent, built from your own live sponsorship.
$1,500/mo each · $2,800/mo bundled with The Loop · Runs with your sponsorship
Open The Listening Post →