Division 7 A Division 7 Production
Sponsor Seat · Open
Above the Line · With Michelle Vance & Blair Sutton

The people who raise the trade.

Your brand, in the standing ovation.
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The Recognition Segment

Five minutes. The trade honoring its own.

Every week on The Tie-In, Michelle Vance and Blair Sutton take five minutes to shine the spotlight outward — on the operator who trained the next crew, the foreman who ran the safest job in the region, the manufacturer rep who showed up when it mattered. The people who raise the trade instead of just working in it.

This is not a highlight reel. It is a segment paid forward. People celebrating people. Recognition on the record, delivered the way the industry actually earns it.

Sponsoring Above the Line is the segment that shines outward. Your brand becomes the reason the trade gets celebrated on air. Named at the top by Michelle and Blair. Tied to the honoree, tied to the moment, tied to the operators who forward it, share it, and remember it — because someone they know just got the recognition they deserved.

Above the Line · 5 Minutes · Every Thursday · 9am ET
What the Sponsor Gets

Named at the top.Tagged everywhere after.

The Above the Line sponsor is the reason the trade gets celebrated every week. Named at the top by Michelle and Blair. Tied to the honoree, credited to the network, forwarded by the operators who care most. Not stapled on. Engineered in.

On Air · Every Episode
  • 01
    The Nomination Read
    Michelle and Blair open by naming your brand as the one honoring this week's above-the-line moment. First voice, first frame.
    Show Open
  • 02
    The Honor Bumper
    Title-card graphic reads: Above the Line · Presented by your brand. Frame-frozen authority.
    Title Card
  • 03
    The Honoree Card
    Your logo sits on the lower-third alongside the honoree's name, title, and the reason they got the nod.
    Every Honor
  • 04
    The Standing Ovation
    Blair closes with your name on the record. Last frame before the show turns — the applause card of the segment.
    Show Close
In the Feed · Every Week
  • 05
    The Above the Line Cutdown
    Five-minute honor cut to a 60-second hero clip. Your brand plated front and back.
    Weekly · Tue
  • 06
    This Week's Honoree Card
    Portrait card of the person being honored, framed by Michelle. Presented by your brand.
    Per Episode
  • 07
    The Nomination Teaser
    15-20 second teaser of this week's honoree. Your plate front and back.
    Weekly · -1d
  • 08
    The Comment Pin
    Your brand gets the first pinned comment under every Above the Line post. Operator voice.
    Every Post
The Two Conversation Layers
$1,500 each · $2,800 as a pair with The Loop · Runs with your sponsorship
07 · Speak Conversation Layer
The Signal
Puts your brand, executives, and company page into your buyers’ feeds, comments, and DMs — in your voice, with 15% of your sponsorship reinvested as paid distribution.
Add The Signal →
08 · Listen Intelligence Layer
The Listening Post
Monitors what the market is saying about your brand and category, drafts responses in your voice, and routes the best insights back into the show as segment ideas.
Add The Listening Post →
→
The Loop Weekly signals from The Listening Post sharpen The Signal’s paid targeting. Cold intent → warm intent, built from your live sponsorship.
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Four weeks. Four honorees. One sponsor paying it forward.
The Above the Line Sponsorship
One seat. Four weeks.
$3,000/ month
ArcArc 03 · 4 Weeks
What sits inside
Nomination Read Honor Bumper Honoree Card Standing Ovation Cutdown Honoree Card Post Nomination Teaser Comment Pin
Take the Above the Line seat →
Michelle Vance & Blair Sutton · Hosts