Division 7 A Division 7 Production
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Branded Story Arcs · Delivered by the Tie-In Cast

Sixty seconds. Twelve touchpoints.

Your brand, told like a story.
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The Loop

Not a sponsorship. A branded story arc.

Every week, one of the Tie-In cast — Hector Martinez, Randy Dawson, Michelle Vance, Blair Sutton, or a custom character built for your brand — delivers a sixty-second cinematic segment on air. Not a Sponsor Read. Not a testimonial. A short film built around your product, your position, or your story.

Then the story leaves the show. Two short clips drop into a LinkedIn conversation the cast is already hosting. Comments come in. The next episode picks it up. Four stories, four weeks, twelve touchpoints — one integrated conversation loop between broadcast and the platform where operators, manufacturers, and buyers already live.

This is content marketing at broadcast fidelity, delivered by faces the trade already trusts. Six format archetypes to choose from below — hypothesis, fact, proof, origin, editorial, evolution. Pick the shape that best tells your brand story. We produce the arc.

60s Story · 4x Weekly · 12 Touchpoints · 30 Days
Six Formats

Pick the shapethat tells your story.

Six narrative archetypes. Six ways to say something the trade will actually stop for. Every arc is four stories across four weeks — same production standard, same twelve-touchpoint loop. The format is what changes.

01Provocation
What If
A hypothesis-driven segment that reframes something the trade takes for granted. Delivered by a cast member as a thought experiment. Best for brands with a bold point of view.
— "What if the industry stopped measuring <X> and started measuring <Y>?"
02Revelation
Did You Know
A fact-drop segment surfacing insider knowledge the trade should know but doesn't. Feels like a warm handoff of expertise. Best for brands with technical depth or category authority.
— "Did you know <92% of premature failures come from <X>?"
03Proof
The Field Test
One cast member takes your product into the field for a week and reports back. Actual application footage, honest debrief on air. Best for manufacturers and product-led brands.
— "We ran <product> on a real deck for seven days. Here's what held."
04Origin
The Story Behind
A sixty-second mini-documentary on the why — the founder's decision, the moment a product was born, the reason the company exists. Best for founder-led or mission-driven brands.
— "The story behind why <founder> put everything on the line to build <X>."
05Editorial
One Question
A single sharp question, one operator, one clean answer. Feels like reporting, not sponsorship. Your brand shows up as the reason the question got asked. Best for thought-leadership positioning.
— "We asked a superintendent one question about <X>. His answer stopped us."
06Evolution
Then vs. Now
A structural device — how the trade used to do <X>, how it does <X> now. Cinematic contrast, past-vs-present intercut. Best for brands whose product or process has evolved a category.
— "Then: eight hours, three crews, one hope. Now: forty minutes, one system, done."
The 30-Day Arc

Four stories.Twelve touchpoints. One loop.

Every arc runs the same rhythm. One story lands on air. Two short clips carry it into a LinkedIn conversation the cast is already hosting. Comments come in. The next episode picks it up. Four weeks in, your brand has been the through-line of the trade's biggest ongoing conversation.

Week
On Air — 60s Story
Social Clip 01
Social Clip 02
Week 1Kickoff
Story 01Launches the arc. Sets the frame.
Clip AHook drop — LinkedIn native.
Clip BProvocation post — comment bait.
Week 2Build
Story 02Deepens the frame. Adds evidence.
Clip CCallback to Week 1 comment.
Clip DBehind-the-scenes teaser.
Week 3Turn
Story 03Pivots the arc. Introduces the case.
Clip EOperator quote card.
Clip FPoll or question post.
Week 4Land
Story 04Closes the arc. Delivers the payoff.
Clip GFull-arc recap edit.
Clip HCall-to-conversation drop.
The Two Conversation Layers
$1,500 each · $2,800 as a pair with The Loop · Runs with your sponsorship
07 · Speak Conversation Layer
The Signal
Puts your brand, executives, and company page into your buyers’ feeds, comments, and DMs — in your voice, with 15% of your sponsorship reinvested as paid distribution.
Add The Signal →
08 · Listen Intelligence Layer
The Listening Post
Monitors what the market is saying about your brand and category, drafts responses in your voice, and routes the best insights back into the show as segment ideas.
Add The Listening Post →
→
The Loop Weekly signals from The Listening Post sharpen The Signal’s paid targeting. Cold intent → warm intent, built from your live sponsorship.
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Four stories. Twelve touchpoints. One thirty-day arc.
Branded Story Arc
One brand. One arc.
$7,500/ month
Arc4 Weeks · 30 Days
FormatPick 1 of 6 (or mix)
What sits inside
60s Stories × 4 Short Clips × 8 LinkedIn Loops × 4 Cast Featured Custom Character Available Full Production Scripting Included Comment Moderation
Start the story arc →
Delivered by the Tie-In Cast