Division 7 A Division 7 Production
Sponsor Seat · Open
The Heartbeat · Your Brand as the Pulse of the Show

Every scene. Every show.

Your brand as the pulse.
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The Pulse

Not a moment. A steady pulse.

Every other Tie-In sponsorship gives your brand one big moment — the Sponsor Read, the branded segment, the featured story. The Heartbeat is the only one that puts you across the entire show. Ten moments per episode. Five bumpers threading scene to scene. Five conversation nuggets seeded into the cast's actual dialogue. Present, ambient, always on.

Then it extends. One clip per week gets pulled from the show and dropped into LinkedIn where the cast is already talking. Four ambient touches a month on the platform where the trade already scrolls. Same rhythm, same brand, different surface.

This is not a lower tier. It is a different mechanic. The other sponsorship products appear once, big. The Heartbeat appears ten times, small — every scene, every show, all season. Twenty bumpers, twenty nuggets, forty on-air moments, and four LinkedIn clips a month. For a brand that wants to be the trade's constant, not its headline.

10 Moments/Show · 40/Month · 4 LinkedIn Clips · Every Episode
One Episode. Ten Moments.

Ten heartbeats.Threaded scene to scene.

Every episode of The Tie-In is one live show broken into a rhythm of scenes. The Heartbeat weaves ten moments of your brand through that rhythm — five bumpers linking scenes, five conversation nuggets seeded into the cast's dialogue. Not sponsored breaks. The pulse of the show itself.

Cold Open
The Tie-In Live
B1
Bumper
Scene-to-scene bridge
Scene 01
Show opens
N1
Nugget
Conversation starter
Scene 02
Roofers Desk
B2
Bumper
Scene-to-scene bridge
Scene 03
Above the Line
N2
Nugget
Conversation starter
Scene 04
Roof Talk
B3
Bumper
Mid-show pivot
Half Point
Panel reset
N3
Nugget
Conversation starter
Scene 05
Branded story
B4
Bumper
Scene-to-scene bridge
Scene 06
Deep dive
N4
Nugget
Conversation starter
Scene 07
Guest chair
B5
Bumper
Scene-to-scene bridge
Scene 08
Close-out
N5
Nugget
Send-off card
Sign-Off
Show closes
Bumper — 8-10 sec cinematic scene-to-scene transition. Brand plate, cast reaction, sound design.
Nugget — 40-60 sec conversation starter seeded into the cast’s dialogue. Provokes an on-air reaction from the panel.
Every Show — 5 bumpers + 5 nuggets = 10 branded moments totaling 4–6 minutes of live showtime.
The Two Conversation Layers
$1,500 each · $2,800 as a pair with The Loop · Runs with your sponsorship
07 · Speak Conversation Layer
The Signal
Puts your brand, executives, and company page into your buyers’ feeds, comments, and DMs — in your voice, with 15% of your sponsorship reinvested as paid distribution.
Add The Signal →
08 · Listen Intelligence Layer
The Listening Post
Monitors what the market is saying about your brand and category, drafts responses in your voice, and routes the best insights back into the show as segment ideas.
Add The Listening Post →
→
The Loop Weekly signals from The Listening Post sharpen The Signal’s paid targeting. Cold intent → warm intent, built from your live sponsorship.
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Ten moments per show. Forty per month. One steady pulse.
The Heartbeat
One brand. Every scene.
$2,500/ month
CadenceEvery Episode · Season-Long
Mix5 Bumpers + 5 Nuggets / Show
What sits inside
20 Bumpers / Month 20 Nuggets / Month 40 On-Air Moments 4 LinkedIn Clips / Month Scene-to-Scene Presence Cast-Delivered Full Production Season-Long Continuity
Become the pulse →
Every Scene · Every Show