Start where the weight is
Labor. Margin. Safety. Technology. Succession. The episode begins where the operator is already carrying pressure.
THE
TIE-IN
Who Will Lead the Next 50 Years of Commercial Roofing?
Technology can be bought overnight. Judgment cannot. Episode 008 asks how the industry builds leaders before the keys have to change hands.
THE SHOW, BUILT TO KEEP WORKING
Field Editions
Watch the conversation. Read the operating context. Jump directly to the moments that matter.
\n READ + WATCH
READ + WATCH
OPEN EDITION
OPEN EDITION
OPEN EDITION
OPEN EDITION
OPEN EDITION
OPEN EDITION
READ + WATCHFIELD EDITION · 008
Who Will Lead the Next 50 Years of Commercial Roofing?
August 27, 2026READ + WATCHFIELD EDITION · 007
Why Owners Get Fired From the Peer Group They Paid to Join
August 20, 2026OPEN EDITIONFIELD EDITION · 006
What the Drone Sees Before the Estimator Does
August 14, 2026OPEN EDITIONFIELD EDITION · 005
When the Building Belongs to Everybody
August 6, 2026OPEN EDITIONFIELD EDITION · 004
Why Great Roofing Technology Never Leaves the Demo
July 30, 2026OPEN EDITIONFIELD EDITION · 003
What a Roofer’s Back Has Been Carrying
July 23, 2026OPEN EDITIONFIELD EDITION · 002
What Property Managers Remember When the Leak Starts
July 16, 2026OPEN EDITIONFIELD EDITION · 001
The Room Where Roofs Actually Get Decided
July 11, 2026
ROOF TALK WITH BLAIR SUTTON
Bring the story. Blair makes the room work.
Blair leads the room. You choose the Tie-In anchor whose perspective best fits your story—John, Steve, or Ryan—then select the time that works.
ROOF TALK WITH BLAIR SUTTON
Conversations from the chair
Operators, owners, and industry voices talking about the decision behind the résumé.
SEASON ONE
Full Episodes
Eight rooms. Eight operating conversations. No conference-stage polish.
WHY THE TIE-IN EXISTS
The commercial roofing industry does not need another podcast.
It needs a room where owners, operators, manufacturers, estimators, and the people still doing the work can say what is actually happening.
Bring the decision
No generic bio or polished victory lap. Bring the job, failure, or choice that changed how you work.
The replay keeps working
Every live conversation becomes a searchable operating resource—not another disposable stream.
THE BROADCAST RUNDOWN
Six segments. One operating conversation.
A repeatable structure that gives every episode momentum without making it predictable.
The Breakdown
The evergreen operating question. The issue that still matters after the live stream ends.
What’s On The Roof
The timely pressure point moving through commercial roofing right now.
On The Job
One guest. One real job, product, or decision that did not go the way they expected.
The Ridge
The host’s opinion, teased early and earned at the close. Never handed out cheap.
The Crew
The people, workforce, and field stories that decide whether the work holds up.
Layer By Layer
A sharp knowledge drop between anchors. A hinge, never a lecture.
THE ON-AIR TEAM
Four lenses. No passengers.
The show moves because each voice sees a different part of the business.
THE VISIONARY ANCHOR
John Kiesel
Owner-operator. Leadership, M&A, and the decisions that shape the company.THE RELATIONSHIP ANCHOR
Steve Reiss
Revenue, customer relationships, and what the market is actually telling the contractor.THE OPERATIONS ANCHOR
Ryan Resides
Estimating, bid-sheet economics, field systems, and the cost of getting it wrong.THE NETWORK HOST
Keith Bilous
The conversation engine. Keeps the room moving and makes the hard question land.THE SUPPORTING CAST
The people who make the room work.
The hosts carry the conversation. This crew gives it context, texture, and somewhere useful to land.
Blair Sutton
Guest Experience Lead · 8 years in broadcast
Introduces the guest, frames the moment, and makes every appearance land.
Hector Martinez
Field Advisor · 40+ years in the trade
Four decades on commercial roofs—and the judgment to know why installations fail.
Randy Dawson
Business Operations Voice · 35+ years
Connects field decisions to the realities of running a $40M+ roofing business.
Michelle Vance
On-Camera Innovation Voice · 12 years
Pushes new technology and sharper specification thinking into the room.