Layer 3 — Network

YOUR SHOW.
YOUR INDUSTRY.
YOUR CHANNEL.

40 channel seats. Each one is a live show, a content library, a sponsorship vehicle, and a seat at the table where the commercial roofing industry defines its own future.

CLAIM A FOUNDING SEAT

Channel Sponsor

Custom Per engagement

  • Title or segment sponsorship
  • On-screen brand integration
  • Sponsor Intelligence Console access
  • Channel-branded content clips
  • Episode-level performance data
Sponsor a Channel

Distribution Partner

Strategic Partnership basis

  • Editorial distribution across 65k+ readers
  • Co-branded content amplification
  • Network co-marketing rights
  • Trade publication alignment
  • IRE + trade show co-presence
Become a Partner

What a channel actually is.

01

A Live Show

Two hours of live broadcast, Mon–Fri. Production handled entirely by MiTL Studio. You show up as the authority. We make you look like one.

02

A Content Library

Every episode is indexed, clipped, and published. Your channel accumulates an evergreen library of industry conversations that generate search and AI citation pulls for years.

03

A Sponsorship Vehicle

Your channel has six segments per episode. Each segment can carry a title sponsor at premium rates. Your content generates its own revenue on top of your distribution.

04

An Intelligence Node

Every claim you make on air becomes part of the Verdict Engine and Signal Index. Your expertise becomes a searchable, citable industry asset — with your name attached.

05

A Talent Pipeline

The Talent Board feeds directly from the Workforce & Trades channels. Your channel builds the audience. The board converts them into contractor crews, hires, and referrals.

06

A Founding Legacy

The eight founding partners are permanent fixtures in the network's story. This page will exist in five years as a historical record. The industry will know who was first.

The Talent Board

LinkedIn Recruiter for the roofing trades — with a TV show attached.

Contractors submit a 60-second video application. Their profile goes live on the Talent Board. Channel partners and industry employers browse, contact, and hire directly. The show creates the funnel. The board converts it.

Workforce & Recruiting (Ch 16) reviews live applications on air every week. There is no other hiring mechanism in this industry that comes close.

Join the Waitlist

TALENT BOARD

Open positions · Crew profiles · Video applications

PM

Project Manager — Commercial

Dallas–Fort Worth · 10+ yrs exp

OPEN
FL

Foreman — Low-Slope Systems

Chicago Metro · OSHA 30 cert

OPEN
ES

Estimator — Large Commercial

Remote · EagleView certified

OPEN
+

Submit your profile

60-second video · launching 2027

SOON